KHIPHOP SPOTLIGHT: So!YoON and Phum Viphurit breaking barriers through their music collaboration for “Wings”


So!YoON! X Phum Viphurit, collaboration between young pioneers representing Asia music. For critics and music lovers that are always looking for something new, the music scene in Asia was interesting enough to become a new trend recently. And on top of this new trend, we have
Phum Viphurit and band Se So Neon.

SoYoON! who is leading the band Se So Neon’s as singer-songwriter, had toured numerous countries across Europe and Asia last year alongside with “Long Gone” and “Lover Boy” hits singer Phum Viphurit from Thailand, established himself as Asia’s leading singer-songwriter.

Both of them may have different origin and music style, but these two musicians had always coexisted in the similar square that makes this collaboration rather inevitable than accidental.

Wings: Answer to basics of Pop – “Wings” is the first single released by So!YoON! after one and a half years. Warming lyrics and melodies intend to give peace to the exhausted body and mind caused by the pandemics. “Wings,” gives you the experience of most basic and essential value of pop music, lyrics that harm nobody and music quality that pleasant to ears.

You can now listen to “Wings” by So!YoON! X Phum Viphurit here:

This new project to bring music content online from ESTR.
Follow them online:

Facebook: https://www.facebook.com/estroriginal
IG: https:https://www.instagram.com/estroriginal/
Youtube: https://www.youtube.com/channel/UCg3SXbMq-9TRQEZtRxm6bcg
Website: https://www.estroriginal.com/

K-HIPHOP INDIE ARTIST, JUNGSU, RELEASES NEW SINGLE “NEED YA NOW” ON SPOTIFY AND OTHER MUSIC PLATFORMS


JUNGSU released his new hit single “Need Ya Now” on July 7, 2020, at 7 PM (Pacific Standard Time). When you listen to the new track, the song reflects the intense need of every person asking for God’s help and mercy. The impact of the line, “Free me from all things scheming to hurt me,” listeners may respond the same to the pleading sentiments of the character asking for forgiveness for the wrongs he had done in life.

He is a new hip-hop and R&B musician who made his debut in April 2019. Born and raised in Seoul, South Korea, he moved to Los Angeles and lived there since the young age of 8. He had his first encounter with rap in an 8th grade mathematics class, where his teacher asked them to memorize the value of Pi (π). Who would have thought that one day, it will bring him to where he is now.

JUNGSU always keeps his music consistent. JUNGSU, being Christian, an element of his songs has a prominent significance for God. His songs are soothing, and adding warm to them is his deep-toned voice that goes so well with his style in music.

Have a taste of the song of JUNGSU’s “Need Ya Now” on Spotify and Apple Music.

Spotify: https://open.spotify.com/album/4ZP4qo03jF0wE29b1oEimQ?si=9JGGanseQKG6eAji3DpRcQ
Apple Music: https://music.apple.com/ph/album/need-ya-now-single/1519934896

Follow JUNGSU online:
Instagram – https://www.instagram.com/jungsubak
SoundCloud – https://soundcloud.com/jungsubak
Youtube – https://www.youtube.com/jungsubak
Spotify – https://open.spotify.com/artist/2ohokrJMkcaqza2gpFjSGF
Apple Music/iTunes – https://music.apple.com/us/artist/jungsu/1457526211

He will continue to develop as an artist in the Korean hip-hop music scene and to create his own path. You will definitely be going to fall in love with his music so you better watch him out.

Jay Park, pH-1, and Golden released the music video for “Afternoon” featuring actress Kim Hye Yoon and tiktoker Wetboy


The song is part of the BLUE TAPE, compilation to celebrate H1GHR Music Records talents

Afternoon (Official Video): https://youtu.be/g4WzTYH1HkE

This Tuesday (29), H1GHR Music released the new music video of “Afternoon”, a song sung by Jay Park, Golden, and pH-1. The track is part of the BLUE TAPE album, released on the last 16. 

“Afternoon” got a young and funny video, a different vibe of the videos released with the RED TAPE. The setting is a basketball court where the stars show their talents, mixing Jay Park’s dance moves, Golden’s amazing vocals, and pH-1’s enhanced raps, in harmony with the stars’ humor that even risk some acting. The video also features actress Kim Hye Yoon (known for her roles in Sky Castle and Extraordinary You), and Wetboy, a famous tiktoker with more than 6 million likes in his comedy videos.

RED TAPE and BLUE TAPE complete the commemorative album to celebrate H1GHR MUSIC RECORDS third anniversary and explores the concept of “global label” embraced by founders Jay Park and Cha Cha Malone. The album brings a great variety of sounds, creating songs that are not limited by their styles and showing all H1GHR Music potential.

The compilation shows the result of the union between rhythm and voices, representing from Seattle to Seoul through music and hip-hop culture. The album features Jay Park and Cha Cha Malone themselves, besides pH-1, Sik-K, Golden, GroovyRoom, BIG Naughty, HAON, DJ SMMT, TRADE L, Woogie, Woodie Gochild, 28AV, and more. 

The full compilation has already released videos for H1GHR (Intro), Cypher, How We Rock, Team, The Purge, DDDD Freestyle, Gotta Go, Oscar, and Afternoon, but still promises to gift fans with more original content. The albums are available in all streaming platforms. 

About H1GHR Music:

H1GHR Music Records is a global Hip-Hop and R&B label founded in 2017 by producer, businessman, and rapper Jay Park with North American singer and songwriter Cha Cha Malone. The company aims to promote new talents in their hometowns, Seoul and Seattle, and internationally. 

H1GHR Music Records Social Networking
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KB RAPBEAT FESTIVAL [RE:MOVE] features MKIT Rain’s Nafla, Loopy, Ambition Musik’s Changmo, Ash Island, and many more

Watch KB Rapbeat Festival https://www.youtube.com/user/KBkookmincard

RAPBEAT FESTIVAL, a multi-genre music festival in Korea with the largest number of lineups, goes online this year on SEPTEMBER 19.

“KB RAPBEAT FESTIVAL [RE:MOVE]” has a slogan of “REMOVE the days put on pause, RE:MOVE to the day we meet again.” The phrase aims to bring big encouragement to people in the midst of the pandemic.

Anyone from all over the world can watch KB RAPBEAT FESTIVAL [RE:MOVE] on SEPTEMBER 19, 6PM (KST) at KB CARD’s official YouTube channel.

LINE-UP : BEWHY, CHANGMO, LOOPY, NAFLA, SUNWOOJUNGA, ASH ISLAND, BLOO, COOGIE, LEE YOUNGJI, BASICK, OWEN, ZENE THE ZILLA, LEELLAMARZ, YOUNG WEST, KHUNDI PANDA, and SON SIMBA.

Further details on this event will be announced at RAPBEAT FESTIVAL official SNS channel (@rapbeatfestival).

H1GHR Music’s artists embrace Seattle and Seoul hip-hop scene on the new BLUE TAPE Album

The second part of the compilation features the global label’s rising talents along with founders Jay Park and Cha Cha Malone 

“H1GHR MUSIC is embarking on a journey to become the predominant hip-hop label in the country.” – Billboard Korea

“The kings of Korean hip-hop” – Cultr

Oscar (Official Video): https://youtu.be/6E5W2vg_hU4  

This Wednesday (16), H1GHR Music Records gifted fans with the official music video “Oscar” followed by the BLUE TAPE album, the second part of the compilation project featuring all the artists signed by the label. The continuation of the celebration that started with RED TAPE crafts new colors and a more mellow tone playing with flows and lyrics, showing the versatility and incomparable talents of global label rising names.   

“Oscar” shows a more romantic side of the rappers, narrating through the song a love that deserves an Oscar, like a musical rom-com. The track included celebrated artists pH-1, Golden, BIG Naughty, and Jay Park, showcasing funny acting in the music video where they fail to get a girl and look for help from close friends.

The BLUE TAPE finishes the commemorative album of H1GHR MUSIC RECORDS’ third anniversary and explores the concept of “global label” embraced by founders Jay Park and Cha Cha Malone. The album is highlighted with a great variety of sounds, creating songs that are not limited by conventional hip-hop and expose all the potential and unique style, already typical of H1GHR Music.

The compilation shows the result of the union between rhythm and voices, representing from Seattle to Seoul through music and hip-hop culture. The full album features Jay Park and Cha Cha Malone themselves, besides pH-1, Sik-K, Golden, the duo GroovyRoom, BIG Naughty, HAON, DJ SMMT, TRADE L, Woogie, Woodie Gochild, 28AV, and more.

“H1GHR: BLUE TAPE is packed with a wide variety of singing and rap performances by H1GHR MUSIC artists, and is expected to deliver a fresh, exciting experience to listeners and hip-hop fans,” said Jay Park, CEO of the label. 

The full compilation already has the music videos of H1GHR (Intro), Cypher, How We Rock, Team, The Purge, DDDD Freestyle, Gotta Go, and Oscar, but still promises to gift fans with more exclusive contents to mark a brilliant era. The albums are available on online streaming platforms and YouTube.

TRACKLIST – [H1GHR: BLUE TAPE]

1. Champagne Diet
Prod. by GroovyRoom: 박재범, 28AV, pH-1, Gemini
The first track of the BLUE TAPE, ‘Champagne Diet’ features a catchy guitar riff by GroovyRoom along with H1GHR MUSIC’s international artist 28AV and Korean hip-hop rising star Gemini. It marks the beginning of the change in mood from the RED TAPE to the BLUE TAPE.

2. Me&Bae
Prod. by SMMT: 식케이 (Sik-K), pH-1, 김하온 (HAON)
Artists showcase their sweet lyrics over a mellow, bouncy beat on ‘Me&Bae’. SMMT also displays a different style of production after his first debut in the RED TAPE.

3. Selfish
Prod. by Mokyo: Golden (김지현)
Golden’s enchanting vocals are fully showcased on this R&B track. The repetitive tape-rewinded melody paired with a deep bassline evokes a sense of melancholy. In contrast, Golden’s lyrics portray a selfish man who loves two women at the same time.

4. Last Song
Prod. by Bronze: pH-1, 박재범, Audrey Nuna
pH-1’s hook and Jay Park’s verse complement each other over a beat that reminds us of a sunny beachside. Especially the rising pop artist Audrey Nuna’s feature completes the BLUE TAPE’s R&B hip-hop sound.

5. ㄱ에서부터 0에서부터 (Back From 0)
Prod. by BOYCOLD: 식케이 (Sik-K), Woodie Gochild, 김하온 (HAON), pH-1
BOYCOLD’s unique bright beat provides a strong addition to Sik-K, Woodie Gochild, HAON, and pH-1’s hopeful lyrics on ‘Back From 0’. The visual for this track will feature footage of the happiest moments from international fans, making a meaningful track for both fans and H1GHR MUSIC.

6. 잠깐만 (LIVE)
Prod. by WOOGIE: BIG Naughty (서동현)
‘LIVE’ is a solo track from BIG Naughty, who left a great impact on listeners from the RED TAPE. Listeners can experience WOOGIE’s simple acoustic guitar riff along with BIG Naughty’s interesting rhyme scheme and laidback vocals.

7. 수고했어 (LEAN On Me)
Prod. by GXXD : Woodie Gochild, TRADE L, 식케이 (Sik-K)
‘Lean On Me’ features a rhythmical beat from GXXD with lyrics that warm-heartedly cheer us up. Especially Woodie Gochild showcases mellow vocals that we’ve rarely heard before.

8. Oscar
Prod. by GXXD : pH-1, Golden (김지현), BIG Naughty (서동현), 박재범
pH-1, BIG Naughty, Golden, and Jay Park’s adorable lyrics and mellow vocals singing about a girl they love, form a sort of romantic comedy on ‘Oscar’.

9. Afternoon
Prod. by Bronze: 박재범, Golden (김지현), pH-1
Jay Park and Golden’s soothing vocals and pH-1’s refreshing rap showcase the best of H1GHR MUSIC’s vocalists on ‘Afternoon’.

10. End Of The Night 
Prod. by WOOGIE: 박재범, Ted Park, Woodie Gochild, Big Naughty (서동현)
‘End of the Night’ features a Latin-rhythm beat paired with Jay Park, Ted Park, Woodie Gochild, and BIG Naughty’s singing-rap.

11. Gotta Go
Prod. by Bronze: 식케이 (Sik-K), Golden (김지현), pH-1, 박재범
‘Gotta Go’ is characterized by its refined but trendy beat, together with Sik-K, Golden, pH-1, and Jay Park’s lyrics full of confidence.

12. RSVP (Remix)
Prod. by BOYCOLD: 식케이 (Sik-K), TRADE L, Woodie Gochild, BIG Naughty (서동현)
BIG Naughty, TRADE L, and Woodie Gochild hop on the remix version of Sik-K’s HEADLINER title track ‘RSVP’. A variety of different styled verses paired with BOYCOLD’s trendy beat prove to be an exciting remix.

13. Swing My Way
Prod. by Cha Cha Malone: Phe REDS, Cha Cha Malone
‘Swing My Way’ features not only Cha Cha Malone’s production, lyrics, and vocals, but also Phe REDS sweet but honest singing towards his loved one.

14. Toast
Prod. by Bronze: pH-1, Golden (김지현), 박재범, 식케이 (Sik-K)
‘Toast’ commemorates both the RED TAPE and BLUE TAPE, marking a celebration of H1GHR MUSIC’s past, present, and future.

About H1GHR Music:

H1GHR Music Records is a global Hip-Hop and R&B label founded in 2017 by producer, businessman, and rapper Jay Park with North American singer and songwriter Cha Cha Malone. The company aims to promote new talents in their hometowns, Seoul and Seattle, and internationally. 

H1GHR Music Records Social media

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Korean rap stars reveal new H1GHR Music releases with the music video of ‘Gotta Go’

The sound change shows the label artists’ potential, besides embracing different hip-hop branches from Seattle to Seoul.

Gotta Go (Official Video) – Sik-K, Golden, pH-1, Jay Park: https://youtu.be/TdrImFuBD-s  

H1GHR Music Records officially released its next album – BLUE TAPE – with the music video of Gotta Go. The track features Sik-K, Golden, pH-1, and Jay Park, CEO of the label. The album is a continuation of the compilation project with all its signed artists set to release the next 16th, followed by other exclusive content and live streaming on the official channel on YouTube.

With a colorful and shiny music video, Gotta Go has a friendly and expansive tone fo the BLUE TAPE. Showing the versatility of some of H1GHR Music’s main rappers and South Korean hip-hop science itself, the release is a gift for fans and includes choreography with Jay Park himself. 

The project already released the RED TAPE album, a tribute to hip-hop culture, whose release gathered great attention due to the songs with strong messages and fast beats. The album reached the top of Rap & Hip-Hop iTunes charts in South Korea. The videos also surpassed millions of views and featured on the trending videos on YouTube. 

Now the audience aims its attention to the BLUE TAPE with high expectations for the upcoming release. This second part of the compilation embraces the concept of global instituted by the label since its foundation, using rhythms popular with fans from Seoul to Seattle. 

About H1GHR Music:

H1GHR Music Records is a global Hip-Hop and R&B label founded in 2017 by producer, businessman, and rapper Jay Park with North American singer and songwriter Cha Cha Malone. The company aims to promote new talents in their hometowns, Seoul and Seattle, and internationally. 

H1GHR Music Records Social media

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Jay Park and H1GHR Music’s artists rap in Spanish for the music video of TELÉFONO Remix

The track is part of the Red Tape, the album that features all the artists signed by the label

TELÉFONO Remix (Lyric Video) – pH-1, HAON, Woodie Gochild, Jay Park, Sik-K, TRADE L, Big Naughty –  https://youtu.be/RouRjyt18t0  

H1GHR Music Records released the original video for TELÉFONO Remix, a re-elaborated version of the single released in May by pH-1 featuring Jay Park, Sik-K, Woodie Gochild, and HAON. Now the track also features BIG Naughty’s and Trade L’s unique flows. The song is part of the RED TAPE album, which topped the iTunes Rap & Hip-Hop musical chart in South Korea. The album is the first chapter of a double compilation with all the artists of the label.  

Showing a more casual side of the rappers, the video mixes references of Latin-American culture – from dances to cuisine – and even popular Spanish expressions mixed with Korean hip-hop irreverence and boldness. Besides TELÉFONO Remix, other tracks got music videos such as H1GHR (Intro), Cypher, How We Rock, Team, The Purge, and, more recently,  DDDD Freestyle. Some of these videos quickly surpassed more than 1 million views and reached the trending videos on YouTube in Korea.

Continuing H1GHR MUSIC’s third-anniversary celebrations, the BLUE TAPE album will be released on the 16th and features Jay Park, pH-1, Sik-K, Golden, the duo GroovyRoom, BIG Naughty, HAON, DJ SMMT, TRADE L, Woogie, Woodie Gochild, and more.

About H1GHR Music:

H1GHR Music Records is a global Hip-Hop and R&B label founded in 2017 by producer, businessman, and rapper Jay Park with North American singer and songwriter Cha Cha Malone. The company aims to promote new talents in their hometowns, Seoul and Seattle, and internationally. 

H1GHR Music Records’ Social Media

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H1GHR Music rappers top Korean scene again with the release of the RED TAPE album

Assembled by superstar Jay Park, the artists exalt the South Korean hip-hop movement on the music video of The Purge

The Purge (Official Video) – https://youtu.be/tE4PviEbSgA

This Wednesday (2), H1GHR Music Records gifted fans with the official release of the music video of “The Purge” and the RED TAPE album, the first part of the compilation project with all the artists signed by the label. After topping the music charts in June, this new track becomes a manifest of the label artists, who aim to lead the new hip-hop culture wave in South Korea. The album is also a tribute for artistic individuality, freedom of speech, and independence.

According to CEO and rapper Jay Park, the song inspiration was the movie “The Purge”, and the music video shows a message of something big that could happen, besides reflecting each artist’s personality through the scenes. The song features celebrated Korean rappers pH-1, Woodie Gochild, BIG Naughty, HAON, TRADE L, Sik-K, and Jay Park, besides being conceived by musical genius duo GroovyRoom, considered the country’s best Hip-Hop producers in 2019. 

H1GHR: RED TAPE is gathering the attention of the public with a luxurious album with 14 tracks, including the already released H1GHR (Intro), Cypher, How We Rock, and Team, that quickly reached 1 million views and the trending videos on YouTube in Korea. The artists also received praise due to their participation in reality shows such as Show Me The Money, High School Rapper, and The Voice of Korea, in which singer Golden was the winner.

RED TAPE is for the culture. BLUE TAPE is for the fans. Both of them together are for legacy, and to make history”, said Jay Park, CEO of the label. RED TAPE and BLUE TAPE albums – to be released next 16 – are a landmark for the global label and a celebration of its third anniversary. Some of the artists featured on the albums are CEO Jay Park, pH-1, Sik-K, GoldenGroovyRoom, BIG Naughty, HAON, DJ SMMT, TRADE L, Woogie, Woodie Gochild, and more.

About H1GHR Music:

H1GHR Music Records is a global Hip-Hop and R&B label founded in 2017 by producer, businessman, and rapper Jay Park with North American singer and songwriter Cha Cha Malone. The company aims to promote new talents in their hometowns, Seoul and Seattle, and internationally. 

H1GHR Music Records’ Social Media 

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K-Trend: These Tiktok challenges were started by our favorite K-HIPHOP artists!

With the rise of Tiktok as a platform for producing short-form videos, many people have started using the application to follow trends in Social Media. Tiktok has also brought the rise of dance challenges that people, wherever in the world, have either saw or participated in.

Following this, many Korean artists have also used Tiktok as a way of promoting their music. These are some of the famous Tiktok dance challenges that were started by Korean Hiphop artists:

1. Zico’s ‘Any Song’ Challenge

Arguably the song that started the Tiktok dance craze in South Korea, Zico’s ‘Any Song’ challenge were participated by well-known South Korean artists such as Chung Ha, WINNER’s Song Mino, MAMAMOO’s Hwasa, Sandara Park, Tiffany Young and even Lee Hyori! With an upbeat music and easy-to-learn dance moves, the dance challenge has taken South Korea by storm, with Any Song topping several music charts upon its release. It also has taken the number 4 place in the US Billboard’s Digital World Sales Chart during its promotional period.

2. Jay Park’s Way Up Challenge

@jayparkisoverparty

HBD! 박재범 (Jay Park) – ‘All The Way Up’ #wayupchallenge 시작!  *** DS [All The Way Up], 2020. 04. 25. SAT. 6PM (KST) *** #박재범 #JayPark #AOMG

♬ All The Way Up – 박재범

Released on his birthday this year, Jay Park’s #WayUpChallenge gave his fans more reasons to celebrate his 33rd birthday. Produced by CHA CHA Malone, Jay’s new single is truly celebration-appropriate! Participated not only by his friends in the industry but also his fans worldwide, Jay’s birthday for this year is truly one for the books, thanks to this!

3. GRAY’s ‘Moon Blue Challenge’

@callmegray

#moonbluechallenge 💙@jinwooyoon_nrct @koosungj @childrocklee 🎥 @charlesvacay

♬ 오리지널 사운드 – callmegray

It seems that these AOMG artists have fun with Tiktok! A few weeks after Jay’s #WayUpChallenge, GRAY released another dance challenge with his new song, Moon Blue. #MoonBlueChallenge, the official hashtag, was also participated by some of his labelmates and other artist. What made the challenge even more fun was the addition of a ‘Moon Blue filter’ that Gray and Sandara Park used for their collab #MoonBlueChallenge entry!

4. H1GHR MUSIC’s Gang Challenge

A remake of RAIN’s 2017 Gang, H1GHR MUSIC made the song more iconic by upgrading its electro-pop beat and adding their excellent rapping skills! What made the song even more exciting was it came with a music video with H1GHR Gang dancing alongside the man himself, RAIN. (pretty dope, right?) This dance move then became the song’s trademark which then led to what we now have, #GangChallenge.

5. CRUSH’s #MaydayChallenge

@crush9244

요술피리 불면 좋은 일이 생긴다니까.. #자나깨나challenge

♬ 오리지널 사운드 – crush9244

Quite popular for posting funny Tiktok content, CRUSH also released his own ‘challenge’ upon the release of his new song, Mayday. While the song is a sweet and mellow R&B song that used the flute instrument, Crush opted to use the flute to create a funny #MaydayChallenge!

6. WOODZ #BlueChallenge

With the release of his mini album EQUAL, WOODZ fans became more excited when he released a Tiktok challenge for his song, Love Me Harder. Tagged as #BlueChallenge, WOODZ started a new dance craze that not only showed how good his moves were, but also how catchy and upbeat his new song was!


7. Jessi’s #NunanaChallenge

With her comeback song MV participated by none other than THE Lee Hyori, Jessi’s new song has been the talk of the town. Collaborating with famous artists to do her #NunuNanaChallenge (Jay Park, Tiffany Young, Sandara Park, SISTAR’s Soyou, Henry, RAIN, Yoo Jae Seok and Kim Sook for some!), Jessi has not only showed that her song is a major BOP but also her moves!

Definitely, these Tiktok dance challenges are here to stay and more are expected to follow by our favorite artists! Which of these dance challenges have you tried?

H1GHR Music’s rappers join forces in ‘Team’ MV

Showing the importance of teamwork, the song celebrates the harmony among label mates  

Watch here Team (Live Clip): https://youtu.be/m19puw8Y9mo 

This Wednesday (26), H1GHR Music Records released the MV of Team (Live Clip), track to be included on RED TAPE, first part of the compilation to celebrate the success, and the third anniversary of the label. “Team” has a great selection of artists: Sik-K, pH-1, Woodie Gochild, TRADE L, and CEO Jay Park joined forces for this track.

Team is a track that highlights the success of the artist and the global label. The verses celebrate the partnership among label mates, showing how far teamwork can take. H1GHR Music is an independent label, founded by Jay Park, that welcomes music lovers and encourages organic, original, and unique art. The work seeks to keep the love for hip-hop culture alive, renovating the South Korean musical scenario daily.

RED TAPE and BLUE TAPE albums will bring a variety of songs, followed by music videos and other original content scheduled to release on September 2nd and 16th. Some of the artists to be featured on the albums are CEO Jay Park, pH-1, Sik-K, GoldenGroovyRoom, BIG Naughty, HAON, DJ SMMT, TRADE L, Woogie, Woodie Gochild and more.

H1GHR Music Records is a global Hip-Hop and R&B label founded in 2017 by producer, businessman, and rapper Jay Park with North American singer and songwriter Cha Cha Malone. The company aims to promote new talents in their hometowns, Seoul and Seattle, and internationally. 

H1GHR Music’s Official Links  

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